Patric Huemmerich
DACH CRM. Casino and sportsbook. Malta.
I'm German, I live in Malta, and I have spent eleven years in iGaming. The last seven of them ran CRM for German-speaking markets.
I started in customer support and fraud analysis at Kindred Group, moved through poker product, and ended up running German CRM for casino and sportsbook at ComeOn Group through the worst years of German re-regulation. After that I led a regional CRM team of around ten managers at Soft2Bet's agency, covering 20 markets and more than 100 brands, then took a Head of CRM role building a central CRM function from scratch.
Before all of that I played poker professionally for eight years. That is where the habit came from. Assume your read is wrong until the numbers say otherwise.
What I'm good at
German-first retention and lifecycle design, casino and sportsbook.
Making CRM work inside German regulatory constraints rather than around them.
Building CRM functions and processes where none existed.
German content systems that do not sound translated.
What I'm not
I am not a compliance or licensing advisor. I know the German rulebook because I have had to run campaigns inside it. That does not qualify me to advise you on it. If you need licensing counsel, get a lawyer.
Languages
German native. English fluent. Portuguese conversational.
Start with a call
Thirty minutes, no deck. Tell me what your German numbers look like and I will tell you where I would look first. If there is nothing there, I will say so.