DACH CRM Audit
Two weeks. A written findings document, a prioritised fix list, and a walkthrough with your team.
I sign up as a player on your German brand, go through everything a real customer receives, and tell you what is costing you deposits.
Price
From €4,500
Duration
Two weeks
Format
Remote
What I look at
Full German lifecycle: welcome, early life, engagement, at-risk, reactivation.
Every message a German player receives in their first 30 days.
Segmentation logic and how it maps to actual German player behaviour.
Channel mix and how it performs against regulatory constraints.
Tone, register and terminology across all German comms.
Campaign calendar, naming conventions and how results get compared.
What you get
Written findings document with specific examples from your own comms.
Prioritised fix list, split into "this week" and "this quarter".
90-minute walkthrough with your CRM and brand teams.
Two weeks of follow-up questions by email.
What I need from you
Access to your German comms. If that is difficult, I register as a player and collect them myself.
One hour with whoever owns CRM.
Retention and conversion numbers if you are willing to share them. I can work without.
Not included
Licensing or compliance advice, though I can introduce a German compliance specialist if you need it. Campaign execution, tool administration.
Start with a call
Thirty minutes, no deck. Tell me what your German numbers look like and I will tell you where I would look first. If there is nothing there, I will say so.
Prepared by
Patric Huemmerich
Date
2026
Ref
DACH / CRM