Interim CRM Lead
Three months of senior CRM direction for teams that have executives but nobody setting the direction.
From €3,500/month
Who this is for
You have two to four CRM people who can execute. You lost your CRM lead, or you have grown past the point where marketing can cover it. The campaigns go out. Nothing compounds.
In scope
CRM strategy and roadmap for the period.
Segmentation model.
Lifecycle flow design.
KPI framework and reporting structure.
Weekly coaching for your CRM executives.
One stakeholder report per month.
Written handover at the end.
Out of scope
Campaign building, tool administration, daily availability, and anything that needs me inside your systems every day. This is direction. It is not extra headcount.
Duration
Three months. Four days per month.
Defined end date.
Start with a call
Thirty minutes, no deck. Tell me what your German numbers look like and I will tell you where I would look first. If there is nothing there, I will say so.